Palmatier, R. W. : rechercher sur Z-Library

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1

Supply Chain Management and Retailer Performance: Emerging Trends, Issues, and Implications for Research and Practice

Shankar Ganesan, Morris George, Sandy Jap, Robert W. Palmatier, Barton Weitz

Journal:

Journal of Retailing

Année:

2009

Langue:

english

Fichier:

PDF, 342 KB

english, 2009

2

Review articles: purpose, process, and structure

Palmatier, Robert W., Houston, Mark B., Hulland, John

Journal:

Journal of the Academy of Marketing Science

Année:

2017

Langue:

english

Fichier:

PDF, 352 KB

english, 2017

3

Resource-based theory in marketing

Kozlenkova, Irina V., Samaha, Stephen A., Palmatier, Robert W.

Journal:

Journal of the Academy of Marketing Science

Année:

2014

Langue:

english

Fichier:

PDF, 365 KB

english, 2014

4

International Market Entry Strategies: Relational, Digital, and Hybrid Approaches

Watson, George F., Weaven, Scott, Perkins, Helen, Sardana, Deepak, Palmatier, Robert W.

Journal:

Journal of International Marketing

Année:

2018

Langue:

english

Fichier:

PDF, 742 KB

english, 2018

5

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal and Kenneth R. Evans

Journal:

Journal of Marketing

Année:

2006

Langue:

english

Fichier:

PDF, 2.62 MB

english, 2006

6

Les facteurs qui influencent l'efficacite du marketing relationnel: Une meta-analyse

Palmatier, R. W., Dant, R. P., Grewal, D., Evans, K. R.

Journal:

Recherche et Applications en Marketing

Année:

2007

Langue:

french

Fichier:

PDF, 1.59 MB

french, 2007

7

JM as a Marketplace of Ideas

Moorman, Christine, van Heerde, Harald J., Moreau, C. Page, Palmatier, Robert W.

Journal:

Journal of Marketing

Année:

2019

Langue:

english

Fichier:

PDF, 205 KB

english, 2019

8

Understanding loyalty program effectiveness: managing target and bystander effects

Steinhoff, Lena, Palmatier, Robert W.

Journal:

Journal of the Academy of Marketing Science

Année:

2016

Langue:

english

Fichier:

PDF, 581 KB

english, 2016

9

Creating Effective Online Customer Experiences

Bleier, Alexander, Harmeling, Colleen M., Palmatier, Robert W.

Journal:

Journal of Marketing

Année:

2018

Langue:

english

Fichier:

PDF, 555 KB

english, 2018

10

Influence of customer participation on creating and sharing of new product value

Eric Fang, Robert W. Palmatier, Kenneth R. Evans

Journal:

Journal of the Academy of Marketing Science

Année:

2008

Langue:

english

Fichier:

PDF, 266 KB

english, 2008

11

Building, measuring, and profiting from customer loyalty

Watson, George F., Beck, Joshua T., Henderson, Conor M., Palmatier, Robert W.

Journal:

Journal of the Academy of Marketing Science

Année:

2015

Langue:

english

Fichier:

PDF, 2.21 MB

english, 2015

12

Goal-setting paradoxes? Trade-offs between working hard and working smart: The United States versus China

Eric Fang, Robert W. Palmatier, Kenneth R. Evans

Journal:

Journal of the Academy of Marketing Science

Année:

2004

Langue:

english

Fichier:

PDF, 1.57 MB

english, 2004

13

Returns on Business-to-Business Relationship Marketing Investments: Strategies for Leveraging Profits

Palmatier, Robert W., Gopalakrishna, Srinath, Houston, Mark B.

Journal:

Marketing Science

Année:

2006

Langue:

english

Fichier:

PDF, 299 KB

english, 2006

14

Effect of Customer-Centric Structure on Long-Term Financial Performance

Lee, Ju-Yeon, Sridhar, Shrihari, Henderson, Conor M., Palmatier, Robert W.

Journal:

Marketing Science

Année:

2015

Langue:

english

Fichier:

PDF, 424 KB

english, 2015

15

Advancing marketing strategy research

Palmatier, Robert W.

Journal:

Journal of the Academy of Marketing Science

Année:

2018

Langue:

english

Fichier:

PDF, 333 KB

english, 2018

16

Relationship Velocity: Toward A Theory of Relationship Dynamics

Palmatier, Robert W, Houston, Mark B, Dant, Rajiv P, Grewal, Dhruv

Journal:

Journal of Marketing

Année:

2013

Langue:

english

Fichier:

PDF, 267 KB

english, 2013

17

A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance

Robert W. Palmatier, Rajiv P. Dant and Dhruv Grewal

Journal:

Journal of Marketing

Année:

2007

Langue:

english

Fichier:

PDF, 3.27 MB

english, 2007

18

The Role of Culture in International Relationship Marketing

Samaha, Stephen A., Beck, Joshua T., Palmatier, Robert W.

Journal:

Journal of Marketing

Année:

2014

Langue:

english

Fichier:

PDF, 330 KB

english, 2014

19

The Role of Customer Gratitude in Relationship Marketing

Palmatier, Robert W, Jarvis, Cheryl Burke, Bechkoff, Jennifer R, Kardes, Frank R

Journal:

Journal of Marketing

Année:

2009

Langue:

english

Fichier:

PDF, 150 KB

english, 2009

20

Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty

Palmatier, Robert W, Scheer, Lisa K, Steenkamp, Jan-Benedict E.M

Journal:

Journal of Marketing Research

Année:

2007

Langue:

english

Fichier:

PDF, 186 KB

english, 2007

21

Interfirm Relational Drivers of Customer Value

Palmatier, Robert W

Journal:

Journal of Marketing

Année:

2008

Langue:

english

Fichier:

PDF, 273 KB

english, 2008

22

Les facteurs qui influencent l'efficacité du marketing relationnel : une méta-analyse

Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal and Kenneth R. Evans

Journal:

Recherche et Applications en Marketing

Année:

2007

Fichier:

PDF, 2.67 MB

2007

23

Data Privacy: Effects on Customer and Firm Performance

Martin, Kelly D., Borah, Abhishek, Palmatier, Robert W.

Journal:

Journal of Marketing

Année:

2016

Langue:

english

Fichier:

PDF, 565 KB

english, 2016

24

Customer Success Management: The next evolution in customer management practice?

Hilton, Bryson, Hajihashemi, Bita, Henderson, Conor M., Palmatier, Robert W.

Journal:

Industrial Marketing Management

Année:

2020

Fichier:

PDF, 858 KB

2020

25

Evolution of Consumption: A Psychological Ownership Framework

Morewedge, Carey K., Monga, Ashwani, Palmatier, Robert W., Shu, Suzanne B., Small, Deborah A.

Journal:

Journal of Marketing

Année:

2020

Fichier:

PDF, 477 KB

2020

26

A Suggested New Source in Ovid's "Metamorphoses" for Shakespeare's "Venus and Adonis"

M. A. Palmatier

Journal:

Huntington Library Quarterly

Année:

1961

Langue:

english

Fichier:

PDF, 770 KB

english, 1961

27

Structural marketing: using organizational structure to achieve marketing objectives

Lee, Ju-Yeon, Kozlenkova, Irina V., Palmatier, Robert W.

Journal:

Journal of the Academy of Marketing Science

Année:

2015

Langue:

english

Fichier:

PDF, 560 KB

english, 2015

28

Synergistic Effects of Relationship Managers' Social Networks on Sales Performance

Gonzalez, Gabriel R., Claro, Danny P., Palmatier, Robert W.

Journal:

Journal of Marketing

Année:

2014

Langue:

english

Fichier:

PDF, 476 KB

english, 2014

29

Trust at Different Organizational Levels

Fang, Eric (Er), Palmatier, Robert W, Scheer, Lisa K, Li, Ning

Journal:

Journal of Marketing

Année:

2008

Langue:

english

Fichier:

PDF, 286 KB

english, 2008

30

Poisoning Relationships: Perceived Unfairness in Channels of Distribution

Samaha, Stephen A, Palmatier, Robert W, Dant, Rajiv P

Journal:

Journal of Marketing

Année:

2011

Langue:

english

Fichier:

PDF, 352 KB

english, 2011

31

Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets

Beck, Joshua T., Chapman, Kelly, Palmatier, Robert W.

Journal:

Journal of International Marketing

Année:

2015

Langue:

english

Fichier:

PDF, 1.81 MB

english, 2015

32

Interfirm Relational Drivers of Customer Value

Robert W. Palmatier

Journal:

Journal of Marketing

Année:

2008

Langue:

english

Fichier:

PDF, 2.04 MB

english, 2008

33

Editorial: the past, present, and future ofJAMS

Palmatier, Robert W.

Journal:

Journal of the Academy of Marketing Science

Année:

2016

Langue:

english

Fichier:

PDF, 245 KB

english, 2016

34

Improving publishing success atJAMS: contribution and positioning

Palmatier, Robert W.

Journal:

Journal of the Academy of Marketing Science

Année:

2016

Langue:

english

Fichier:

PDF, 267 KB

english, 2016

35

Customer Engagement Marketing || Happy Users, Grumpy Bosses: Current Community Engagement Literature and the Impact of Support Engagement in a B2B Setting on User and Upper Management Satisfaction

Palmatier, Robert W., Kumar, V., Harmeling, Colleen M.

Année:

2018

Langue:

english

Fichier:

PDF, 347 KB

english, 2018

36

Customer Engagement Marketing || Customer Engagement Through Personalization and Customization

Palmatier, Robert W., Kumar, V., Harmeling, Colleen M.

Année:

2018

Langue:

english

Fichier:

PDF, 349 KB

english, 2018

37

The Intelligent Marketer’s Guide to Data Privacy (The Impact of Big Data on Customer Trust) || The Psychology of Consumer Privacy

Palmatier, Robert W., Martin, Kelly D.

Année:

2019

Langue:

english

Fichier:

PDF, 494 KB

english, 2019

38

Review of the theoretical underpinnings of loyalty programs

Conor M. Henderson, Joshua T. Beck, Robert W. Palmatier

Journal:

Journal of Consumer Psychology

Année:

2011

Langue:

english

Fichier:

PDF, 426 KB

english, 2011

39

Use of relationship marketing programs in building customer–salesperson and customer–firm relationships: Differential influences on financial outcomes

Robert W. Palmatier, Lisa K. Scheer, Mark B. Houston, Kenneth R. Evans, Srinath Gopalakrishna

Journal:

International Journal of Research in Marketing

Année:

2007

Langue:

english

Fichier:

PDF, 297 KB

english, 2007

40

Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance

Fang, Eric (Er), Palmatier, Robert W, Grewal, Rajdeep

Journal:

Journal of Marketing Research

Année:

2011

Langue:

english

Fichier:

PDF, 423 KB

english, 2011

41

Effect of Service Transition Strategies on Firm Value

Eric (Er) Fang, Robert W. Palmatier and Jan-Benedict E. M. Steenkamp

Journal:

Journal of Marketing

Année:

2008

Langue:

english

Fichier:

PDF, 2.36 MB

english, 2008

42

The Role of Customer Gratitude in Relationship Marketing

Robert W. Palmatier, Cheryl Burke Jarvis, Jennifer R. Bechkoff and Frank R. Kardes

Journal:

Journal of Marketing

Année:

2009

Langue:

english

Fichier:

PDF, 2.87 MB

english, 2009

43

Online Relationship Formation

Kozlenkova, Irina V., Palmatier, Robert W., Fang, Eric (Er), Xiao, Bangming, Huang, Minxue

Journal:

Journal of Marketing

Année:

2017

Langue:

english

Fichier:

PDF, 526 KB

english, 2017

44

Marketing research centers: community, productivity, and relevance

Palmatier, Robert W.

Journal:

Journal of the Academy of Marketing Science

Année:

2017

Langue:

english

Fichier:

PDF, 195 KB

english, 2017

45

Customer Engagement Marketing || If You Build It Right, They Will Engage: A Study of Antecedent Conditions of Customer Engagement

Palmatier, Robert W., Kumar, V., Harmeling, Colleen M.

Année:

2018

Langue:

english

Fichier:

PDF, 522 KB

english, 2018

46

The Intelligent Marketer’s Guide to Data Privacy (The Impact of Big Data on Customer Trust) || Customer Data Privacy: Why Every Marketer Should Care

Palmatier, Robert W., Martin, Kelly D.

Année:

2019

Langue:

english

Fichier:

PDF, 453 KB

english, 2019

47

Toward a theory of outside-in marketing: Past, present, and future

Quach, Sara, Thaichon, Park, Lee, Ju-Yeon, Weaven, Scott, Palmatier, Robert W.

Journal:

Industrial Marketing Management

Année:

2019

Fichier:

PDF, 722 KB

2019

48

Customer inertia marketing

Henderson, Conor M., Steinhoff, Lena, Harmeling, Colleen M., Palmatier, Robert W.

Journal:

Journal of the Academy of Marketing Science

Année:

2020

Fichier:

PDF, 957 KB

2020

49

Achieving relationship marketing effectiveness in business-to-business exchanges

Robert W. Palmatier, Lisa K. Scheer, Kenneth R. Evans, Todd J. Arnold

Journal:

Journal of the Academy of Marketing Science

Année:

2008

Langue:

english

Fichier:

PDF, 295 KB

english, 2008

50

The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance

Todd J. Arnold, Eric (Er) Fang, Robert W. Palmatier

Journal:

Journal of the Academy of Marketing Science

Année:

2011

Langue:

english

Fichier:

PDF, 320 KB

english, 2011